With email filtering obstacles and federal regulations — email marketing your business can seem overly complicated. Avoiding email obstacles may be easier than you think. Follow these email marketing rules from the Database Bible email marketing team to ensure your email campaigns receive a positive response.
Avoid using spam words in your email marketing. Words like; FREE, Fast-Cash, Act Now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words often trigger spam filters. For a complete list of spam words to avoid, click here.
Retention Email Platforms — Retention Platforms can be used to deploy Opt-In Emails in order to retain current customers. Companies such as ConstantContact® and MailChimp® are examples of Retention Email Platforms — perfect for reaching your existing customer list with Newsletters, Coupons, Updates & other email offers.
Acquisition Email Platforms — Acquisition Platforms must be used when using a purchased list or Non-Opt-In Emails. Database Bible deploys your Non-Opt-In Emails with JangoMail.com®. Acquisition Email Platforms include ResponseGenius® & Clickback®.
Remember, when sending a purchased list or acquisition emails, liability of usage is entirely on the sender, not list supplier.
Ensure your email is CAN-SPAM compliant. Read more about CAN-SPAM compliance rules here. Generally, CAN-SPAM compliance includes a few no-brainer rules like:
1. Include an actual street address within your email.
2. Offer an unsubscribe link in your email campaign.
3. Make sure you have a ‘From’ email address that accurately reflects your business and not an email that seems spammy.
4. Most importantly, remember to remove any recipients who request to be unsubscribed – right away!